Articles for Bayou City Public Relations

When can good PR be free PR – and also promote your business or nonprofit organization? When you write a letter to the editor and it gets published.

Houston Public Relations Firm Bayou City Public Relations gives a 10-tip guide to hiring a copywriter -- information that can help make companies successful. Sometimes all it takes is a subtle turn of phrase. Consider the copywriter who linked two common English words and turned them into a billion-dollar ad campaign that spawned countless imitators and boasts a jaw-dropping 90% consumer awareness rate. Who would think that those words – Got Milk? – could singlehandedly pull an e

Houston public relations consultant Sharon Dotson remembers a favor that late TV Great Ron Stone did for her in 1989. "He made Hollywood out of whole cloth and saved my job."

Sharon Dotson authors a Houston Woman Magazine cover story This article is about Bayou City Public Relations client Vickie L. Milazzo, an amazing entrepreneur who started her multi-million dollar legal nurse consulting business out of a tiny apartment in southwest Houston. Click to Read the PDF

Sharon Dotson of Bayou City Public Relations recently contributed an article about getting PR by sending letters to the editor—Want Some Good PR? Click to Read the Full Article

Sharon Dotson writes for About.Com How many times have you read a newspaper article about your topic, your area of interest, the subject about which you are an undeniable authority—and felt disheartened and disgusted that you were not the person who was being quoted? An article by Sharon Dotson in About.Com. Click to Read the Full Article

In business, getting effective media coverage is often crucial to success. Doesn’t matter how good you are if they don’t know you’re out there. But, there are realities to remember about the media, wherever you do business. An article by Sharon Dotson in About.Com. Click to Read the Full Article

A new development in the world of marketing and public relations is the advent of the optimized press release. An optimized press release can make its way to the top of Google and Yahoo! News in less than 24 hours for relevant keywords. Other optimized press releases stay perched on the first page of Google for six months or longer. For those of us who have made a living distributing these informative little documents throughout our careers, the question seems to be: Can there be ...